Adslogans - Slogan of the Year Results
Personally I think ‘Be Humankind’ should have been the winner. Very clever play on words that encompasses both the campaigning and fundraising key messages in an emotive yet subtle way. Something that is very hard for charities to achieve, without coming across as an over the top ‘guilt trip’ to get people to open their wallets. Fantastic.
AdSlogans, Slogan of the Year 2007/08
Winner ‘Lick the lid of life’ Brand: MullerAgency: TBWA London
Runner-Up ‘Making the unmissable, unmissable’ Brand: BBCiPlayer Agency: RKCR/Y&R
Joint Third ‘Be humankind’ Brand: Oxfam Agency: RKCR/Y&R
Joint Third ‘Originals never fit’ Brand: Levi’s Agency: BBH London
Link from Scamp’s Tuesday Tip No.66 - How To Write Endlines (A highly recommended blog!)
3 years ago • Notes