July 2009
1 post
Mobile Phones Beat PCs for Young Women →
This is interesting (to me anyway!) because since I have had my iphone, my laptop has almost become obsolete - apart from to watch CSI, but thats because a) my boyfriend hates it and b) hes a massive geek and we have clever tv/computer type set up. My iphone is synched with my pc at work to access my calendar/contacts, so apart from trash tv the laptop is neglected (and held together with...
March 2009
5 posts
Ruby Pseudo Wants a Word: Happy Birthday Us. And a... →
dr.d →
Home | Arts Council - Audience Insight →
ACE have developed an arts-based segmentation of English adults comprising 13 distinct groups. The segmentation provides new insight into how and why different kinds of people engage with the arts in England today.
“None of our panelists could really recall spending time on a brand site.”
– SXSW Recap: What Teens Want In A Website | Ypulse
Subject Lines that Click: The 2-2-2 Principle →
When someone first gets your email, you have on average three seconds to get them to open it. The first second is spent on the From line, recognizing who sent the message. From there, you have just two more seconds to compel them to open your message with your subject line. That is why I came up the 2-2-2 Principle…
February 2009
1 post
VideoSurf Video Search Engine | Watch Free Videos... →
January 2009
1 post
WatchResonate Music ~ Galactic Mail on Vimeo (via Vimeo)
December 2008
6 posts
Youth Marketing Buzz: Buzz Words - Beachheads →
Why are Beachheads important? Beachheads - small groups of tightly defined consumers a brand can use as a springboard to a wider market.
5 reasons why Red Bull is the gold standard of... →
Cause and Connect:10 inspiring case studies how... →
threebillion.com - The Seven Misconceptions of... →
Great concise presentation about youth marketing…
Brands could win customer loyalty by letting users... →
“82% of those said the greater the participation the better the perception of the brand. Some 58% said they would pass on details about a user-generated campaign to others if engagement levels were high, while 63% said they would become involved if they found out about the campaign through word of mouth.”
November 2008
11 posts
Intelligent Giving research is so sexed up it... →
“The delicious irony here is that, while he was making those comments, Adam knew full well that he’d shortly be dressing up his own research in fishnet stockings and a peep-hole bra.”
A great prod around under the covers of Intelligent Giving’s research on F2F fundraising.
Adslogans - Slogan of the Year Results →
Personally I think ‘Be Humankind’ should have been the winner. Very clever play on words that encompasses both the campaigning and fundraising key messages in an emotive yet subtle way. Something that is very hard for charities to achieve, without coming across as an over the top ‘guilt trip’ to get people to open their wallets. Fantastic.
AdSlogans, Slogan of the Year...
UTalkMarketing - How to run a successful social... →
“The old cliché, “If you build it, they will come,” does not apply.
While the technical and cost barriers to entry have been significantly reduced, there are several other factors for online publishers and brands to think about. These include marketing and promotion, programming, and community management, to name a few…”
Least Wanted's photosets on Flickr →
Vintage mugshots…
Can Social Networks Predict What You'll Buy? -... →
“mapping the online relationships among consumers — creating so-called social graphs — can be just as valuable as traditional targeting and segmentation in predicting how people will respond to marketing messages”
NASA - NASA Successfully Tests First Deep Space... →
“An interplanetary Internet…” now that is pretty cool!
Public are 'uncertain about how much money goes to... →
WHAT PUTS DONORS OFF … 61% How much really goes to the cause 51% Amount spent on administration 45% Telephone calls at home 39% Door to door collections 39% Amount spent on staff salaries 25% Collection envelopes 22% Direct mail appeals 3% Campaigning for change
Young adults are more open to branding on social... →
“52% of the users surveyed have sought out a video ad on YouTube and have actively visited a brand’s website for a purpose other than purchasing a product or service…Some 55% of respondents welcomed brands’ involvement in social networks and 31% were members of a group connected to a brand or product.”
Someone should tell Levis!
BBC - Radio 1 - Chart Blog -... →
I’m probably a bit slow on the uptake with this blog, but I do think some cynical deconstruction of music press releases is always worth a mention.
2 tags
Urban Outfitters - Vivienne Westwood Large Quilted... →
Most amazing bag ever!
October 2008
15 posts
Minister rejects charities' bail-out call |... →
Study: Social Media Transforming Our Influences on... →
UTalkMarketing - How to not make a drama out of a... →
News: UK ad spend continues to fall, says Billetts... →
Music industry gaining from legal downloading... →
Having a Ball | UK Fundraising →
What's new - Your round-up of the latest... →
Fundraising: Advocacy 'beats asking for cash' -... →
Fundraisers 'must heed growing threat from ethical... →
1 tag
Marketers should use social networking sites to... →
1 tag
Demos | youth →
1 tag
Thinktanks | Politics | guardian.co.uk →
RICHMOND and NSPCC →
Quite a nice little online game to promote NSPCC and Richmond sausage’s charity partnership. I like the way the game uses NSPCCs branding (bringing the Full Stop design to life as little people) and a seperate txt competition with proceeds donated to NSPCC.
However, I think they could have made this work harder for them.
There is a competition, which is seperate to the game. The game lacks...
September 2008
15 posts
1 tag
Child's Voice Appeal hub →
NSPCC Campaign Site
1 tag
Crisis: Our new look →
Crisis rebrand
1 tag
Protect The Human →
Amnesty campaign site
2 tags
Spinwatch →
Monitoring pr and spin
1 tag
Public Affairs Links: Taking a stand →
Stats for effectiveness of stands at conferences
1 tag
“Politics Special: The Conference Season - Charities are back in the party mood...”
– Politics Special: The Conference Season - Charities are back in the party mood - Communications - Third Sector
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Social care charities team up to lobby conferences... →
2 tags
Could Ammado be the answer for payroll giving? |... →
Interesting payroll giving site
Focusing on the fundraising crunch... | UK... →
Its not all doom and gloom in the FR world!