I’m a Chartered Marketer with a passion for all things ‘brand’ in the world of not-for-profits. Here's some stuff I like...
This is interesting (to me anyway!) because since I have had my iphone, my laptop has almost become obsolete - apart from to watch CSI, but thats because a) my boyfriend hates it and b) hes a massive geek and we have clever tv/computer type set up. My iphone is synched with my pc at work to access my calendar/contacts, so apart from trash tv the laptop is neglected (and held together with sellotape)!
ACE have developed an arts-based segmentation of English adults comprising 13 distinct groups. The segmentation provides new insight into how and why different kinds of people engage with the arts in England today.
None of our panelists could really recall spending time on a brand site.
When someone first gets your email, you have on average three seconds to get them to open it. The first second is spent on the From line, recognizing who sent the message. From there, you have just two more seconds to compel them to open your message with your subject line. That is why I came up the 2-2-2 Principle…
Why are Beachheadsimportant?
Beachheads - small groups of tightly defined consumers a brand can use as a springboard to a wider market.
Great concise presentation about youth marketing…
“82% of those said the greater the participation the better the perception of the brand.
Some 58% said they would pass on details about a user-generated campaign to others if engagement levels were high, while 63% said they would become involved if they found out about the campaign through word of mouth.”
“The delicious irony here is that, while he was making those comments, Adam knew full well that he’d shortly be dressing up his own research in fishnet stockings and a peep-hole bra.”
A great prod around under the covers of Intelligent Giving’s research on F2F fundraising.
Personally I think ‘Be Humankind’ should have been the winner. Very clever play on words that encompasses both the campaigning and fundraising key messages in an emotive yet subtle way. Something that is very hard for charities to achieve, without coming across as an over the top ‘guilt trip’ to get people to open their wallets. Fantastic.
AdSlogans, Slogan of the Year 2007/08
Winner ‘Lick the lid of life’ Brand: MullerAgency: TBWA London
Runner-Up ‘Making the unmissable, unmissable’ Brand: BBCiPlayer Agency: RKCR/Y&R
Joint Third ‘Be humankind’ Brand: Oxfam Agency: RKCR/Y&R
Joint Third ‘Originals never fit’ Brand: Levi’s Agency: BBH London
Link from Scamp’s Tuesday Tip No.66 - How To Write Endlines (A highly recommended blog!)
